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Five Elements

Brand/Packaging

Logo/Product Design

Japanese sake project based on Japanese Philosophy of Five Natural Elements of our physical world.

Logo designs based on Japanese Five Natural Elements: Space, Water, Wind, Fire, and Earth. The five logo designs are based on the structure of bamboo sticks as a natural symbolism of stability and reliability.

The bottles feature engraved indentations banding around the circumference, highlighting the importance of Five Elements as both brand and philosophy as well as symbolizing its natural quality.

Conceptual packaging for each individual bottle, with included graphical elements based on the bottle's exterior engravings.

Early logo concepts and sketches. The third logo was selected to be developed into the final set of five different logos.

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